IMPORTANT DISCLOSURES
Form CRS - Customer Relationship Summary
Business Continuity Plan (BCP) Disclosure
Avisen Advisors LLC - Form ADV Part 2A
Avisen Advisors LLC -Disclosures
Avisen Wealth Management, Inc. ("Avisen Wealth Management") is a Financial Industry Regulatory Authority (FINRA) registered securities broker-dealer. This website is published in the United States for residents of the United States. United States residents please note that products and services mentioned in this website may not be available in all states. Avisen Wealth Management is a member of the Securities Investor Protection Corporation (SIPC), and the Municipal Securities Rule Making Board (MSRB). To request information, contact your Avisen Wealth Management Investment Professional. Avisen Wealth Management is not soliciting business in international jurisdictions where it is not registered.
The information and opinions on this site provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. It is given for informational purposes only and is not a solicitation to buy or sell. This information is not intended to be used as the primary basis for investment decisions, nor should it be considered as advice designed to meet the specific needs of an individual investor. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice, or other content. Registered Representatives (Investment Professionals) of Avisen Wealth Management may also be designated to provide advisory services. Registered Representatives may receive fees for advisory services which are separate from commissions received in connection with the purchase or sale of securities.
INVESTMENT PRODUCTS ARE NOT INSURED BY THE FDIC, NCUA OR ANY FEDERAL AGENCY, ARE NOT DEPOSITS OR OBLIGATIONS OF, OR GUARANTEED BY ANY FINANCIAL INSTITUTION, AND INVOLVE INVESTMENT RISKS INCLUDING POSSIBLE LOSS OF PRINCIPAL AND FLUCTUATION IN VALUE.
Linked sites are not under the control of Avisen Wealth Management and Avisen Wealth Management is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites.
Our Clearing Firm is BNY Pershing, LLC.
PRIVACY POLICY HIGHLIGHTS
The Securities Exchange Commission enacted Regulation S-P, the “privacy rule” in response to the Gramm-Leach-Bliley Act. The rule requires all broker-dealer firms to provide all customers and consumers a disclosure statement, outlining the firm’s procedures and policies regarding the safeguarding of “non-public personal information” that is obtained during the normal course of business.
Avisen Wealth Management, Inc. understands your Privacy is important and the firm has always been committed to maintaining your confidentiality. This notice will help you understand what types of nonpublic personal information – information about you that is not publicly available – we may collect, how we use it and how we protect your privacy. We recognize that you expect your personal information to be handled in a professional, confidential manner and we have adopted the following policies to safeguard your privacy and to explain the circumstances under which we may collect, maintain, and use any non-public personally identifiable information that you may provide us.
We collect information about you to help us serve your financial needs, provide customer service, offer new products or services, and fulfill legal regulatory requirements. The type of information we collect may include:
- Information we receive from you on applications or other forms (for example, your name, address, social security number, assets, and income).
- Information about your transactions with us or others (for example, your account balance, payment history, or parties to transactions).
- Information that we receive from a consumer reporting agency (for example, your creditworthiness and credit history).
We do not share non-public personal information about you with unaffiliated third parties with whom we have no contractual business relationship for their independent use unless (1) you give us permission, (2) it is necessary to complete a transaction on your behalf, (3) it is necessary to protect against fraud, comply with a subpoena or other court order or is otherwise required or permitted by law. We do not sell information about you to unaffiliated companies.
Further, we restrict access to your personal and account information to those employees who need to know that information to provide products or services to you and maintain strict physical, electronic, and procedural safeguards to guard your non-public personal information. If you decide to close your accounts(s) or become an inactive customer, we will adhere to the privacy policies and practices as described in this notice.
CUSTOMER IDENTIFICATION PROGRAM
To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account.
What this means for you: When you open an account, we will ask for your name, address, date of birth and other information that will allow us to identify you. We may also ask to see your driver's license or other identifying documents. More information can be found on FINRA’s website at https://www.finra.org/investors/customer-identification-program-notice.
PAYMENT FOR ORDER FLOW
First and foremost, the firm’s order routing decisions are based on the overriding principle of best execution. Avisen Wealth Management has deemed it appropriate not to accept remuneration for directing orders to designated broker-dealers of market centers for execution. The firm directs all trade orders to its clearing firm, BNY Pershing, for execution. However, our clearing firm may receive compensation or other consideration (“payment for order flow”) for directing such orders to particular broker-dealers or market centers for execution. Our order execution details are available at BNY Pershing’s website at https://www.bny.com/pershing/us/en/disclosures.html.
RULE 606 (REPORT ON ROUTING OF CUSTOMER ORDERS)
Transactions effected by Avisen are executed and settled through our clearing firm, Pershing LLC. Pershing makes the routing decisions concerning the customer orders routed through them without regard to the identity of Avisen as its introducing broker-dealer. Pursuant to SEC Rule 606, Avisen Wealth Management Inc.’s quarterly order routing report(s) can be viewed at Pershing LLC’s website, at https://www.orderroutingdisclosure.com/. Avisen will also provide you with a copy of this report without charge. Please contact us if you want a copy sent to you.
MARKET VOLATILITY
During times of extreme volatile market conditions, Avisen Wealth Management Inc. makes every attempt to execute customer orders in the most equitable fashion possible. As recommended in FINRA Notice to Members 99-11, Avisen Wealth Management Inc. is making the following disclosures to all its customers.
Delays
High volumes of trading at the market opening or intra-day may cause delays in execution and executions at prices significantly away from the market price quoted or displayed at the time the order was entered. Some firms may execute orders manually or reduce their size guarantees during periods of volatility, resulting in possible delays in order execution and losses.
Types of Orders
Customers should be aware of the difference between market and limit orders and the benefits and risks of each. Broker-dealers are required to execute a market order fully and promptly without regard to price and that, while a customer may receive a prompt execution of a market order, the execution may be at a price significantly different from the current quoted price of that security. Limit orders will be executed only at a specified price or better and that, while the customer receives price protection, there is the possibility that the orders will not be executed.
Customers that place market orders for initial public offering (IPO) securities trading in the secondary market, particularly those that trade at a much higher price than their offering price, or in “hot stocks” (especially those that trade for a period of time under what is known as “fast market conditions,” in which the price of the security changes so quickly that quotes for a stock do not keep pace with the trading price of the stock). In such cases customers’ risk of receiving an execution substantially away from the market price at the time they place the order may be significantly reduced if they also include a cap (or floor) with the order above (or below) which the order is not to be executed, by placing a limit order.
Access
Customers may suffer market losses during periods of volatility in the price and volume of a particular stock when systems problems, including those of other broker-dealers, result in inability to place buy or sell orders.
FINRA RULE 2264 – MARGIN DISCLOSURE STATEMENT
The firm is furnishing this document to provide you some basic facts about purchasing securities on margin, and to alert you to the risks involved with trading securities in a margin account. Before trading stocks in a margin account, you should carefully review the margin agreement provided by the firm. Consult the firm regarding any questions or concerns you may have with your margin accounts.
When you purchase securities, you may pay for the securities in full or you may borrow part of the purchase price from the firm’s clearing firm. If you choose to borrow funds from us, you will open a margin account with the firm. The securities purchased are the firm’s collateral (along with its clearing firm) for the loan to you. If the securities in your account decline in value, so does the value of the collateral supporting your loan and, as a result the firm or its clearing firm can act, such as issue a margin call and/or sell in ANY of your accounts held with the firm, in order to maintain the required equity in the account.
It is important that you fully understand the risks involved in trading securities on margin. These risks include:
- You can lose more funds than you deposit in the margin account. A decline in the value of securities that are purchased on margin may require you to provide additional funds to the firm and/or its clearing firm which has made the loan to avoid the forced sale of those securities or other securities in your account(s).
- The firm and/or its clearing firm can force the sale of securities in your account(s). If the equity in your account falls below the maintenance margin requirements of the firm’s higher “house” requirements, the firm can sell the securities in any of your accounts held at the firm to cover the margin deficiency. You will also be responsible for any shortfall in the account after such a sale.
- The firm and/or its clearing firm can sell your securities without contacting you. Some investors mistakenly believe that a firm must contact them for a margin call to be valid, and that the firm cannot liquidate securities in their accounts to meet the call unless the firm has contacted them first. This is not the case. Most firms will attempt to notify their customers of margin calls, but they are not required to do so. However, even if a firm has contacted a customer and provided a specific date by which the customer can meet a margin call, the firm can still take necessary steps to protect its financial interest, including immediately selling the securities without notice to the customer.
- You are not entitled to choose which securities in your account(s) are liquidated or sold to meet a margin call. Because the securities are collateral for the margin loan, the firm and/or its clearing firm has the right to decide which security to sell in order to protect its interests.
- The firm and/or its clearing firm can increase its “house” maintenance margin requirements at any time and is not required to provide you advance written notice. These changes in firm policy often take effect immediately and may result in the issuance of a maintenance margin call. Your failure to satisfy the call may cause Avisen Wealth Management and/or its clearing firm to liquidate or sell securities in your accounts.
- You are not entitled to an extension of time on a margin call. While an extension of time to meet margin requirements may be available to customers under certain conditions, a customer does not have a right to the extension.
IDENTITY THEFT PREVENTION PROGRAM DISCLOSURE
Avisen Wealth Management Inc. (“Avisen”), an introducing broker-dealer has developed an Identity Theft Prevention Program, (“Program”) which is designed to detect, prevent, and mitigate identity theft in connection with the opening of covered accounts or any existing covered account. These rules and guidelines implement provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act, which amended section 615(e) of the Fair Credit Reporting Act. The Program is intended to fulfill the Identity Theft Red Flags Rule as outlined pursuant to SEC 17CFR 248 Subpart C “Regulation S-ID: Identity Theft Red Flags.” This Program is available for your review upon written request.
If you are a client of Avisen and feel you may be a victim of identity theft, please contact your registered representative. Any suspicion of, or incidents of Identify Theft discovered must be promptly reported to Avisen’s Compliance Officer.
SECURITIES INVESTOR PROTECTION CORPORATION (SIPC)
Customers may obtain information about the Securities Investor Protection Corporation ("SIPC"), including the SIPC Brochure, by contacting SIPC at 1667 K St. N.W. Suite 1000, Washington, D.C. 20006, via its web site at https://www.sipc.org/, by telephone at (202) 371-8300 or email at asksipc@sipc.org.
BUSINESS CONTINUITY PLAN (BCP) DISCLOSURE AND SUMMARY
We disclose in writing a summary of our BCP to customers at account opening. We also post the summary on our website and mail it to customers upon request.
If after a significant business disruption, you cannot contact us as you usually do at (916) 480-2747, you should call our alternative number, (916) 397-6707 or go to our website at: https://avisenwealth.com.
If you cannot access us through either of these means, you should contact our clearing firm, BNY Pershing at:
Tel: (201) 413-3333 Email: general.customer.service@bnymellon.com
Website: https://www.bny.com/pershing/us/en/disclosures.html
We have contacted the clearing firm regarding the kind of services that will be available to our customers at the time of a Significant Business Disruption. In the event, our clearing firm may provide services such as access to funds and securities, order entry, and cash and security transfers.
We plan to quickly recover and resume business operations after a significant business disruption and respond by safeguarding our employees and property, making a financial and operational assessment, protecting the firm’s books and records, and allowing our customers to transact business. In short, our business continuity plan is designed to permit our firm to resume operations as quickly as possible, given the scope and severity of the significant business disruption.
Our clearing firm, BNY Pershing, backs up our important records in a geographically separate area. While every emergency poses unique problems based on external factors, such as time of day and the severity of the disruption, our clearing firm has advised us that its objective is to restore its own operations and be able to complete existing transactions and accept new transactions and payments. However, your orders and requests for funds and securities could be delayed for a short period of time. In addition, Avisen Wealth Management, Inc. also backs up its systems on its server daily.
Varying Disruptions – In a disruption to only our firm or a building housing our firm, we will transfer our operations to a local site when needed and expect to recover and resume business within one business day. In a disruption affecting our business district, city, or region, we will transfer our operations to a site outside of the affected area and recover and resume business within three business days. In either situation, we plan to continue in business and notify you through our website https://avisenwealth.com or our customer emergency number, (916) 397-6707 on how to contact us. If the significant business disruption is so severe that it prevents us from remaining in business, we will assure our customer’s prompt access to their funds and securities.
For more information – If you have questions about our business continuity planning, you can contact us at: (916) 480-2747 or info@avisenwealth.com.
OPTIONS DISCLOSURE DOCUMENT
For listed options, prior to effecting an option transaction you should have received, read and understand the Characteristics & Risks of Standardized Options, also known as the options disclosure document (ODD). It explains the characteristics and risks of exchange traded options. The ODD can be accessed on the Options Clearing Corporation’s website at: https://www.theocc.com/company-information/documents-and-archives/options-disclosure-document.
FINRA BROKERCHECK
FINRA BrokerCheck is a free tool that assists investors by providing background and regulatory information on current and former FINRA member firms and registered representatives. This information can be obtained at https://brokercheck.finra.org, or by calling the FINRA BrokerCheck Hotline toll-free number at 1-800-289-9999, or emailing at BrokerCheck@finra.org. A copy of an investor brochure that includes information describing FINRA BrokerCheck program can be obtained by calling the FINRA BrokerCheck Hotline number or accessing the FINRA website at https://brokercheck.finra.org/.
MUNICIPAL SECURITIES RULEMAKING BOARD (MSRB) RULE G-10
INVESTOR EDUCATION & PROTECTION
Avisen Wealth Management, Inc. is registered with the U.S. Securities and Exchange Commission (“SEC”) and the Municipal Securities Rulemaking Board (“MSRB”). The website for the SEC is www.sec.gov and the website for the MSRB is https://www.msrb.org/. In addition to having educational material about the municipal securities market in MSRB's website, MSRB website has an investor brochure that describes the protections that may be provided by the MSRB rules and how to file a complaint against Avisen or an Avisen representative with the FINRA Investor Complaint Center. This MSRB investor brochure can be accessed at: https://www.msrb.org/sites/default/files/2022-08/MSRB-Investor-Brochure.pdf.
FORM CRS (CUSTOMER RELATIONSHIP SUMMARY)
Form CRS (Customer Relationship Summary) is a disclosure document required by the SEC (Securities and Exchange Commission) for broker-dealers and investment advisers to provide to retail investors. It summarizes the nature of the relationship between the firm and the investor, including the services offered and potential conflicts of interest. We deliver our Form CRS to customers and prospective customers before or at the earliest of opening a new account and/or making recommendations regarding investment products, strategies, or account changes, including retirement rollover. You may access our firm's Form CRS at https://avisenwealth.com/disclosures.
TRUSTED CONTACT PERSON
Under FINRA Rule 4512, Avisen is required to disclose to you that Avisen or its associated persons are authorized to contact the trusted contact person you may have identified in your account opening documents and disclose information about your account, or as otherwise permitted by FINRA Rule 2165.
A “trusted contact person” is a person that you authorize the firm to contact in limited circumstances, such as if the firm has trouble reaching you or has a reasonable belief that your account may be exposed to possible financial exploitation. A trusted contact person must be age 18 or older.
Naming someone as a trusted contact person does not give that person any authority to act on your behalf, execute transactions or engage in activity in your account.
Why would you add a “trusted contact person” to your account?
- If our firm cannot reach you, adding a trusted contact person to your account may help the firm ensure that your current address and contact information are correct.
- Adding a trusted contact person to your account may help our firm respond to possible financial exploitation or fraud in your account and protect your account’s assets.
- If the firm suspects that you are experiencing a health issue, adding a trusted contact person to your account may help the firm confirm your current health status.
- Adding a trusted contact person to your account may help the firm verify the identity of any legal guardian, executor, trustee or holder of a power of attorney on your account.
If you haven’t yet named a trusted contact, contact Avisen and ask to add a trusted contact to your account. You can also ask your financial firm to change or update your trusted contact information at any time.
CONTACT INFORMATION
Our mission at Avisen Wealth Management is to provide our clients with the most professional level of customer service and timely and appropriate investment advice. We encourage you to let us know how we are doing on reaching those goals. In the unfortunate event that you have a complaint with respect to how your account is being handled or with any other aspect of your valued relationship with Avisen Wealth Management, please contact us immediately at:
Avisen Wealth Management, Inc.
Attention: Compliance Department
3620 American River Drive, Suite 145, Sacramento, CA 95864
Tel: (916) 480-2747
Email: info@avisenwealth.com