Form CRS - Customer Relationship Summary
Avisen Advisors LLC - Form ADV Part 2A
Avisen Wealth Management, Inc. ("Avisen Wealth Management") is a Financial Industry Regulatory Authority (FINRA) registered securities broker-dealer. This website is published in the United States for residents of the United States. United States residents please note that products and services mentioned in this website may not be available in all states. Avisen Wealth Management is a member of the Securities Investor Protection Corporation (SIPC), and the Municipal Securities Rule Making Board (MSRB). To request information, contact your Avisen Wealth Management Investment Professional. Avisen Wealth Management is not soliciting business in international jurisdictions where it is not registered.
The information and opinions on this site provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. It is given for informational purposes only and is not a solicitation to buy or sell. This information is not intended to be used as the primary basis for investment decisions, nor should it be considered as advice designed to meet the specific needs of an individual investor. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice, or other content. Registered Representatives (Investment Professionals) of Avisen Wealth Management may also be designated to provide advisory services. Registered Representatives may receive fees for advisory services which are separate from commissions received in connection with the purchase or sale of securities.
AVISEN WEALTH MANAGEMENT, INC IS NOT A BANK OR CREDIT UNION, AND THE PRODUCTS WE OFFER ARE NOT FEDERALLY GUARANTEED OR FDIC INSURED, ARE NOT DEPOSITS OR OBLIGATIONS OF, OR GUARANTEED BY A FINANCIAL INSTITUTION, AND INVOLVE RISKS INCLUDING POSSIBLE LOSS OF PRINCIPAL, AND MAY FLUCTUATE IN VALUE.
Linked sites are not under the control of Avisen Wealth Management and Avisen Wealth Management is not responsible for the contents of any linked site or any link contained in a linked site, or any changes or updates to such sites.
Our Clearing Firm is Pershing, LLC.
SEC RULE 10b-10(a)(2)(i)(D) AND RULE 11Ac1-3 - PAYMENT FOR ORDER FLOW. This notice provides information about the payment and order routing policies of the firm.
First and foremost, the firm's order routing decisions are based on overriding principle of best execution. Avisen Wealth Management has deemed it appropriate not to accept remuneration for directing orders to designated broker-dealers of market centers for execution. The firm routes most of its orders for listed equities to established market participants and clears all trades through its clearing firm.
ANTI-MONEY LAUNDERING (AML). As outlined in the FINRA Customer Identification Program Notice, which was provided to you upon opening your account, the USA Patriot Act and the recently passed rules regarding customer identification requires broker-dealers such as Avisen Wealth Management to collect certain identification information from all customers and verify their identities.
CUSTOMER IDENTIFICATION PROGRAM. To help the government fight the funding of terrorism and money laundering activities, Federal law requires all financial institutions to obtain, verify, and record information that identifies each person who opens an account. What this means for you: When you open an account, we will ask for your name, address, date of birth and other information that will allow us to identify you. We may also ask to see your driver's license or other identifying documents.
RULE 606 (REPORT ON ROUTING OF CUSTOMER ORDERS). Pursuant to SEC Rule 606, Avisen Wealth Management’s quarterly order routing report(s) can be located at the website of its clearing firm, Pershing LLC, at www.orderroutingdisclosure.com. Avisen Wealth Management will also provide you with a copy of this report without charge. Please contact us if you want a copy sent to you.
MARKET VOLATILITY. During times of extreme volatile market conditions, Avisen Wealth Management makes every attempt to execute customer orders in most equitable fashion possible. As recommended in FINRA Notice to Members 99-11, Avisen Wealth Management is making the following disclosures to all of its customers.
Delays. High volumes of trading at the market opening or intra-day may cause delays in execution and executions at prices significantly away from the market price quoted or displayed at the time the order was entered. Some firms may execute orders manually or reduce their size guarantees during periods of volatility, resulting in possible delays in order execution and losses.
Types of Orders. Customers should be aware of the difference between market and limit orders and the benefits and risks of each. Broker-dealers are required to execute a market order fully and promptly without regard to price and that, while a customer may receive a prompt execution of a market order, the execution may be at a price significantly different from the current quoted price of that security. Limit orders will be executed only at a specified price or better and that, while the customer receives price protection, there is the possibility that the orders will not be executed.
Customers that place market orders for initial public offering (IPO) securities trading in the secondary market, particularly those that trade at a much higher price than their offering price, or in “hot stocks” (especially those that trade for a period of time under what is known as “fast market conditions,” in which the price of the security changes so quickly that quotes for a stock do not keep pace with the trading price of the stock). In such cases, customers’ risk of receiving an execution substantially away from the market price at the time they place the order may be significantly reduced if they also include a cap (or floor) with the order above (or below) which the order is not to be executed, by placing a limit order.
Access. Customers may suffer market losses during periods of volatility in the price and volume of a particular stock when systems problems, including those of other broker-dealers, result in an inability to place buy or sell orders.
FINRA RULE 2264 – MARGIN DISCLOSURE STATEMENT. The firm is furnishing this document to you to provide some basic facts about purchasing securities on margin, and to alert you to the risks involved with trading securities in a margin account. Before trading stocks in a margin account, you should carefully review the margin agreement provided by the firm. Consult the firm regarding any questions or concerns you may have with your margin accounts.
When you purchase securities, you may pay for the securities in full or you may borrow part of the purchase price from the firm’s clearing firm. If you choose to borrow funds from us, you will open a margin account with the firm. The securities purchased are the firm’s collateral (along with its clearing firm) for the loan to you. If the securities in your account decline in value, so does the value of the collateral supporting your loan and, as a result, the firm or its clearing firm can take action, such as issue a margin call and/or sell in ANY of your accounts held with the firm, in order to maintain the required equity in the account.
It is important that you fully understand the risks involved in trading securities on margin. These risks include the following:
- You can lose more funds than you deposit in the margin account. A decline in the value of securities that are purchased on margin may require you to provide additional funds to the firm and/or its clearing firm which has made the loan to avoid the forced sale of those securities or other securities in your account(s).
- The firm and/or its clearing firm can force the sale of securities in your account(s). If the equity in your account falls below the maintenance margin requirements of the firm’s higher “house” requirements, the firm can sell the securities in any of your accounts held at the firm to cover the margin deficiency. You will also be responsible for any shortfall in the account after such a sale.
- The firm and/or its clearing firm can sell your securities without contacting you Some investors mistakenly believe that a firm must contact them for a margin call to be valid, and that the firm cannot liquidate securities in their accounts to meet the call unless the firm has contacted them first. This is not the case. Most firms will attempt to notify their customers of margin calls, but they are not required to do so. However, even if a firm has contacted a customer and provided a specific date by which the customer can meet a margin call, the firm can still take necessary steps to protect its financial interest, including immediately selling the securities without notice to the customer.
- You are not entitled to choose which securities in your account(s) are liquidated or sold to meet a margin call Because the securities are collateral for the margin loan, the firm and/or its clearing firm has the right to decide which security to sell in order to protect its interests.
- The firm and/or its clearing firm can increase its “house” maintenance margin requirements at any time and is not required to provide you advance written notice. These changes in firm policy often take effect immediately and may result in the issuance of a maintenance margin call. Your failure to satisfy the call may cause Avisen Wealth Management and/or its clearing firm to liquidate or sell securities in your accounts.
- You are not entitled to an extension of time on a margin call. While an extension of time to meet margin requirements may be available to customers under certain conditions, a customer does not have a right to the extension.
IDENTITY THEFT PREVENTION PROGRAM DISCLOSURE. Avisen Wealth Management Inc. is an introducing broker-dealer and has developed an Identity Theft Prevention Program, ("Program") which is designed to detect, prevent, and mitigate identity theft in connection with the opening of covered accounts or any existing covered account. These rules and guidelines implement provisions of the Dodd-Frank Wall Street Reform and Consumer Protection Act, which amended section 615(e) of the Fair Credit Reporting Act. The Program is intended to fulfill the Identity Theft Red Flags Rule as outlined pursuant to SEC 17CFR 248 Subpart C "Regulation S-ID: Identity Theft Red Flags." This Program is available for your review upon written request.
If you are a client of Avisen Wealth Management and feel you may be a victim of identity theft, please contact your Investment Professional.
Any suspicion of or incidents of Identify Theft discovered must be promptly reported to Avisen Wealth Management's Compliance Officer by calling (916) 480-2747.
SECURITIES INVESTOR PROTECTION CORPORATION (SIPC). Customers may obtain information about the Securities Investor Protection Corporation ("SIPC"), including the SIPC Brochure, by contacting SIPC via its web site at www.sipc.org or by telephone at (202) 371-8300.
FINANCIAL INDUSTRY REGULATORY AUTHORITY (FINRA) PUBLIC DISCLOSURE. In accordance with the Financial Industry Regulatory Authority (FINRA) Investor Education and Protection Rule, we are providing the following information: 1.) The FINRA Public Disclosure Hotline telephone number is (800) 289-9999, and 2.) the FINRA Internet Web site address is www.finra.org. A copy of an investor brochure that includes information concerning the FINRA Public Disclosure Program can be obtained by calling the Public Disclosure Hotline or visiting the FINRA web site.
BUSINESS CONTINUITY PLAN (BCP) DISCLOSURE AND SUMMARY. We disclose in writing a summary of our BCP to customers at account opening. We also post the summary on our Web site and mail it to customers upon request. If after a significant business disruption, you cannot contact us as you usually do at: 916-480-2747, you should call our alternative number or go to our website: 916-397-6707 http://www.avisenwealth.com
If you cannot access us through either of these means, you should contact our clearing firm: Pershing, LLC, 201-413-3635, http://www.pershing.com
We have contacted the clearing firm with regard to the kind of services that will be available to our customers at the time of a Significant Business Disruption. In the event, our clearing firm may provide services such as access to funds and securities, order entry, and cash and security transfers. We plan to quickly recover and resume business operations after a significant business disruption and respond by safeguarding our employees and property, making a financial and operational assessment, protecting the firm's books and records, and allowing our customers to transact business In short, our business continuity plan is designed to permit our firm to resume operations as quickly as possible, given the scope and severity of the significant business disruption. Our clearing firm Pershing, LLC backs up our important records in a geographically separate area. While every emergency situation poses unique problems based on external factors, such as time of day and the severity of the disruption, our clearing firm has advised us that its objective is to restore its own operations and be able to complete existing transactions and accept new transactions and payments within four hours. Your orders and requests for funds and securities could be delayed during this period. In addition, Avisen Wealth Management also backs up its systems on off-site servers daily.
Varying Disruptions – In a disruption to only our firm or a building housing our firm, we will transfer our operations to a local site when needed and expect to recover and resume business within one business day. In a disruption affecting our business district, city, or region, we will transfer our operations to a site outside of the affected area and recover and resume business within three business days. In either situation, we plan to continue in business and notify you through our website http://www.avisenwealth.com or our customer emergency number, 916-397-6707 how to contact us. If the significant business disruption is so severe that it prevents us from remaining in business, we will assure our customers prompt access to their funds and securities.
For more information – If you have questions about our business continuity planning, contact us at: 916-480-2747.
OPTIONS DISCLOSURE DOCUMENT. Structured securities, derivatives, and options are complex instruments that are not suitable for all investors, may involve a high degree of risk, and may be appropriate investments only for sophisticated investors who are capable of understanding and assuming the risks involved. For listed options, prior to effecting an option transaction you should have received, read and understand the Characteristics & Risks of Standardized Options pamphlet found on The Options Clearing Corporation's website: http://www.theocc.com/about/publications/character-risks.jsp
FINRA BROKERCHECK. FINRA BrokerCheck is a free tool that assists investors by providing background and regulatory information on current and former FINRA member firms and registered representatives. This information can be obtained at https://brokercheck.finra.org or by calling the FINRA BrokerCheck Hotline toll-free number at 1-800-289-9999. A copy of an investor brochure that includes information describing FINRA BrokerCheck can be obtained by calling the FINRA BrokerCheck Hotline number or accessing the FINRA website at www.finra.org.
MUNICIPAL SECURITIES RULEMAKING BOARD (MSRB) RULE G-10INVESTOR EDUCATION & PROTECTION. With respect to municipal securities transactions with Avisen Wealth Management, Inc., please note that Avisen Wealth Management is registered with the U.S. Securities and Exchange Commission ("SEC") and the Municipal Securities Rulemaking Board ("MSRB"). As such, Avisen Wealth Management is subject to the regulations and rules on municipal securities activities established by the SEC and MSRB. The website for the SEC is www.sec.gov and the website for the MSRB is www.msrb.org.
In addition to having educational material about the municipal securities market in MSRB's website, the website has an investor brochure that describes the protections that may be provided by the MSRB rules and how to file a complaint against Avisen Wealth Management or an Avisen Wealth Management representative with the FINRA Investor Complaint Center. This MSRB investor brochure link can be accessed at: http://www.msrb.org/~/media/files/resources/msrb-investor-brochure.ashx
FORM CRS (CUSTOMER RELATIONSHIP SUMMARY). You may access our Firm's Form CRS at http://avisenwealth.com/important-disclaimer.html.
Our mission at Avisen Wealth Management is to provide our clients with the most professional level of customer service and the most appropriate investment advice. We encourage you to let us know how we are doing on reaching those goals. In the unfortunate event that you have a complaint with respect to how your account is being handled or with any other aspect of your valued relationship with Avisen Wealth Management, please contact us immediately at the address or phone number listed below.
Avisen Wealth Management, Inc.
3620 American River Drive, Suite 145
Sacramento, CA 95864